Privacy Policy

This Privacy Policy explains how APEX Elite Global Ltd. (“APEX Elite”, “we”, “us” or “our”) collects, uses, stores and protects personal information when you visit our website, register for an APEX experience, create an account, use our member dashboard, participate in our programs or otherwise interact with our services.

APEX Elite Global Ltd. is a company registered in England and Wales.

Company Number: 17395503

For general enquiries, please contact admin@theapexelite.com.

Depending on how you interact with APEX Elite, we may collect:

• name
• email address
• account and login information
• information provided during registration
• information relating to your APEX experience and participation
• information you voluntarily provide through forms or communications
• subscription and communication preferences
• payment and transaction information where applicable
• technical information such as IP address, browser type, device information and website activity
• information relating to your use of the member dashboard and APEX services

We only collect information that is reasonably necessary for the relevant purpose.

We may use personal information to:

• provide and operate the APEX Elite website and services
• create and manage user accounts
• provide access to the APEX 48-Hour Experience
• provide access to paid programs and member areas
• provide the APEX AI Coach and related features
• communicate with you about your account or services
• provide customer and technical support
• process payments where applicable
• send newsletters and other marketing communications where permitted and where you have provided the appropriate consent
• improve our website, services and user experience
• maintain security and prevent fraud or misuse
• comply with legal and regulatory obligations

The APEX AI Coach is an AI-powered feature based on the knowledge, experience and coaching methodology of APEX Elite and its founder.

Information provided by users through the AI Coach or other APEX features may be processed to provide the relevant service, personalize the user experience and support the user’s APEX journey.

Users should not provide highly sensitive personal information unless specifically requested and necessary for a particular service.

Further information about AI processing and third-party technology providers may be added as the technical implementation develops.

Depending on the circumstances, we may process personal data on the basis of:

• performance of a contract or steps taken at your request before entering into a contract
• compliance with a legal obligation
• our legitimate interests, where permitted by applicable law
• your consent, where consent is required

Where we rely on consent, you may withdraw your consent at any time.

If you subscribe to the APEX Elite newsletter, we may use your email address to send you APEX Elite news, insights, updates, offers and other relevant communications.

You can unsubscribe at any time by using the unsubscribe mechanism included in our communications or by contacting us.

Newsletter subscriptions and marketing communications will be handled in accordance with applicable data protection and electronic marketing laws.

We may use trusted third-party providers to operate our services, including providers for:

• hosting and infrastructure
• authentication
• payment processing
• email and communications
• analytics
• AI technology
• customer support
• security and fraud prevention

Where third parties process personal data on our behalf, we take appropriate steps to ensure that the processing is carried out in accordance with applicable data protection requirements.

Some of our service providers may process personal information outside the United Kingdom.

Where personal data is transferred internationally, we will use appropriate safeguards where required by applicable data protection law.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain appropriate business records, resolve disputes, enforce agreements and comply with legal obligations.

Subject to applicable law, you may have rights including:

• access to your personal data
• correction of inaccurate or incomplete information
• deletion of personal data in certain circumstances
• restriction of processing
• objection to certain processing
• data portability
• withdrawal of consent where processing is based on consent

To exercise your rights, contact admin@theapexelite.com.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data protection rights have been infringed.

We may use cookies and similar technologies to operate the website, maintain security, remember preferences, understand website usage and improve our services.

Where consent is required, we will request it in accordance with applicable law.

Our services are intended for adults. APEX Elite does not knowingly provide its services to children.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based system can be guaranteed to be completely secure.

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business practices.

The updated version will be published on this website with a revised “Last updated” date.

APEX Elite Global Ltd.
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

admin@theapexelite.com